A quick summary from Ben Carlson on Robert Cialdini new book, Pre-Suasion: A Revolutionary Way to Influence and Persuade.
- Avoiding mistakes is often more important than seeking brilliance.
Framing can influence your thought process in both positive or negative ways.
- There are subtle ways in which you can be persuaded to make decisions that you may not be aware of.
- Before the persuasion even begins there are triggers that can cause us to lean in a certain direction in terms of how we view certain decisions.
- In increased awareness of these techniques can help you avoid mistakes and also increase your ability to persuade others.